Learning about real estate marketing is probably one of the most important activities an agent can do with his or her time. Although some would argue prospecting is more important, I would challenge that. Because you can spend a lot of time prospecting the WRONG way. Real estate marketing know how will enable you to become very efficient in your prospecting. To be successful, you must pick a niche market and speak to that niche's needs, wants and desires.
Smart real estate marketing starts with education. You must learn the pros and cons of each type of marketing. You have online real estate marketing and then you have off line real estate marketing. Both should play an important role in your over all real estate marketing plan.
Off line real estate marketing uses advertising mediums like classified ads, homes magazines, signs, etc. Online real estate marketing focuses on generating business via the internet.
Depending on the community in which you are looking to market your services, one can be better then the other. For example, if you live in a smaller community that is very rural, your real estate marketing plan should focus on off line marketing mediums because there probably won't be enough internet traffic (people performing searches online for your communities main keyword) to justify an internet marketing campaign. However, if you live in a popular city where there are a lot of internet searches for homes in that area, the internet is definitely the way to go. Generating leads off the internet is the MOST efficient way to market. Everything is trackable and you can control costs - you know how effective your campaigns are and you can keep track of your real estate marketing metrics.