Every realtor wants more business. But, not every realtor knows how to go about increasing their business. The Internet is this huge market that is just waiting to be tapped into and many realtors avoid it because they believe it is impersonal or that people do not shop for big purchase items like property online.
This is a huge misconception and one that many realtors need to realize sooner rather than later. That's because avoiding the Internet is really hurting them. It is the easiest way to market to people, contact them, and reach them. So, if you are really interested in increasing your market then you need to sell real estate online in addition to the other mediums you have been using.
The first thing you need to do is get a website. Of course, you can submit photos and descriptions of the homes you have for sale to some of the larger real estate websites that allow you to search by location. But, it is better to go ahead and have a website on your own that you can use to market and sell property to people.
Believe it or not but many people are willing to buy property online from photos and a good description. This may seem unbelievable to you but it is true. And, the vast majority of people looking for a home to buy begin their search online. The reason they do this is because it is easy and convenient. When you arrive home from work you may be too tired or too busy to hop back in the car and go out in search of a home to buy. And, the weekends are quite busy as well. So, people usually come up with several homes that meet their criteria online and then schedule appointments to view those homes. There is no visiting 10 or 20 homes trying to make a decision. All the research is conducted over the computer and then the short list are actually visited, but not in all cases.
So, you can see if you don't have your homes listed on the web then you are missing out on a huge market that is just waiting for you to market to it. Take advantage of your ability to use the Internet for practically nothing and gain a huge market for your real estate.